Case Study

Farm-to-market

A waste management service (cardboard, paper, plastic, glass) for the retail business.

Project Summary

350 measures | 50 reports | 10 months (development of new metrics and segments is ongoing).

Services Rendered

For the marketing department, a report with end-to-end marketing analysis of revenue and advertising campaign effectiveness was implemented.
For the commercial department, numerous reports were developed, which allow analyzing business processes, namely: trips, PZP points, employee performance (managers, drivers). The reports also allow tracking the dynamics of collection volumes, delivery volumes, raw material costs, and so on.

Result

This enables top management to make informed decisions based on the provided data for the successful development of the business.
Currently, we fully support the partner in their desire to further develop end-to-end analytics for decision-making and a better understanding of what is happening at various management levels.

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